TENNECO x CADILLAC FORMULA 1
PARTNERSHIP LAUNCH

The film became the face of the partnership, anchoring press, social, web and internal launch simultaneously. It drove 1,000 new LinkedIn followers and 144.6M in potential reach in the first 24 hours alone, launching a multi year partnership that's still being built today, from factory tours in Silverstone to livery reveals on race week.

The film became the face of the partnership, anchoring press, social, web and internal launch simultaneously. It drove 1,000 new LinkedIn followers and 144.6M in potential reach in the first 24 hours alone, launching a multi year partnership that's still being built today, from factory tours in Silverstone to livery reveals on race week.

TENNECO x CADILLAC FORMULA 1
4TH OF JULY LIVERY

The piece — titled "Silverstone Livery Hero: American Dream Video" — was built to mark a rare overlap: the Fourth of July fell during the Silverstone race weekend, where Cadillac F1 unveiled a one-off special livery to celebrate America's 250th anniversary. The brief tied that moment directly to Tenneco's brand mindset, positioning the livery reveal as a shared statement about the "mindset that built America" being the same mindset driving both Tenneco and Cadillac F1.

The piece — titled "Silverstone Livery Hero: American Dream Video" — was built to mark a rare overlap: the Fourth of July fell during the Silverstone race weekend, where Cadillac F1 unveiled a one-off special livery to celebrate America's 250th anniversary. The brief tied that moment directly to Tenneco's brand mindset, positioning the livery reveal as a shared statement about the "mindset that built America" being the same mindset driving both Tenneco and Cadillac F1.

TENNECO x CADILLAC FORMULA 1
PARTNERSHIP LAUNCH

Cadillac Formula 1 and Tenneco are built from different materials, but driven by the same mindset. To bring that connection to life, Tenneco flew a team of employees from its Coventry plant to Silverstone for an exclusive, surprise tour inside the Cadillac F1 factory, and we were there to capture it.

Cadillac Formula 1 and Tenneco are built from different materials, but driven by the same mindset. To bring that connection to life, Tenneco flew a team of employees from its Coventry plant to Silverstone for an exclusive, surprise tour inside the Cadillac F1 factory, and we were there to capture it.